Challenge
Alballam Group wanted to build a cutting-edge Video On Demand (VOD) platform for smartphones, tablets and smart TVs. The platform needs to intuitive, extremely secure and fast enough to handle hundreds of thousands of active users.
Strategy
In order to ensure a seamless app experience, our UX/UI team worked closely with Alballam Group team and gathered all the product requirements. We also conducted an extensive market research on the topic in order to identify the latest trends, optimal user experience and most engaging features.
Approach
Our main approach was developing a native mobile app that works on smartphones, tablets and smart TVs. The back-end was built based on microservice architecture in order to ensure optimal performance and scalability. Intensive security testing was performed on both front-end and back-end in order to prevent potential hacking attempts, especially with the subscription-based model of the platform.
Main Features
Alballam Group’s app is used by hundreds of thousands of daily active users from all over the world
On-demand Viewing
Alballam Group’s video content can be accessible anywhere, anytime at affordable recurring subscriptions
Highly Secure
Intuitive Experience
Alballam VOD platform has a highly intuitive user experience in order to match the group’s wide target audience
Multiplatform
The platform supports all iOS & Android smartphones & tablets in addition to Apple TV and Chromecast
