Project Description

Challenge

ADS Securities is a leader trading company in the Middle East. Internationally present, ADSS has one the largest trading networks. To achieve its goal of maintaining its rank, ADSS recognized that it needed a strong digital presence with a clean, user-friendly UX that will encourage new traders to join. ADSS needed to streamline the way it onboards new traders by looking at the process from end-to-end and identifying key issues related to people, processes, and technology. To achieve this, ADSS turned to Eurisko Mobility

Strategy

Our main goal was to deliver a trading experience to users on all platforms, from mobile to web with an intuitive and clean design to make the trading experience easier, faster and more fun. We worked with ADSS Team to gather all needed information and business rules that will help us fully understand the app’s flow and features. Moreover, we organized coaching sessions to teach our developers and business analysts our basics of FX trading.

Approach

Eurisko Mobility combined the latest trends in user experience & technology in order to provide an omni-channel intuitive experience on iOS/Android smartphones & tablets, Apple TV, Apple Watch and responsive web. By focusing on ease of use, speed and a unique interface that stands out of competition, Eurisko Mobility was able to deliver a cutting-edge digital trading experience for ADS Securities

 

Main Features

In addition to its cutting-edge user experience, here are some of the features that made OREX one of the most advanced trading mobile apps in the world

ADS Orex Mobile Web Trading Platform